NAPA recently conducted an online interview with Brandon Meyer, NAPA’s 2019 Volunteer of the Year Awardee for the November 2019 issue of NAPA Notes: How did you get your start in anthropology? So I started out as a multimedia design major in college before transferring to anthropology and I only really learned about anthropology while researching for my personal blog
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Image credit: www.gotcredit.com Last year, I reviewed over 150 User Experience (UX) Researcher applications to fill an open position on my team. Of those, less than twenty percent were crafted in a way that made my job as a hiring manager easy. I was looking for scannable materials that eagerly exhibited the value of each candidate. In contrast, the vast
Photo by Headway on Unsplash In the second half of grad school, as I began to weigh my post-PhD career options, one of the things that strongly appealed to me about an academic career was the prospect of teaching. Through several years of working as a graduate teaching assistant for introductory anthropology courses, I found that I genuinely enjoyed
A sought after attribute of researchers from private companies is an aptitude to work cross-functionally, or work with colleagues outside of those from your own domain. Anthropologists are well poised to understand the importance of – and possess the ability to – embed themselves in teams and build relationships across them. In academics, the term cultural broker is often used
Anthropologists are particularly suited to be qualitative UX researchers, and applied Anthropologists are well trained for careers in industry. I can only write about my personal experience, but if you earned a degree in anthropology, I would love to hear how similar or different your experiences have been. At the University of Memphis’ Masters of Applied Anthropology Program, we learned how to execute research methods and analysis, determine which method was best suited to particular research questions, and how to manage stakeholders. That’s all you really need to know to start your career as a User Experience Researcher (UER).
Image Credit: Kosal Sen I work as a user experience (UX) researcher. When I sat down to write this post for NAPA, I was faced with a question. Am I also an anthropologist? I never thought of myself as a practitioner of anthropology. Maybe it’s because I didn’t study anthropology in school. Maybe it’s because when I hear the term
In 2011, when I first began my career as a researcher in the context of business and design, I knew almost nothing about the field I had decided to work in. I lacked a basic understanding of how products are designed, how businesses work, and how to work with people in this world. What I did know was that my
For most anthropologists, working in business isn’t just a career choice. Giving voice to the voiceless and bringing attention to the implications of business decisions on existing human values and social relations is experienced as a moral obligation. It is a perspective that is also seen as one that is desperately needed in the business domain.
Vitally important to being heard and understood as an anthropologist working for business is an ability to recognize and adapt to the language, objectives, and models of the domain. However, even experienced anthropologists describe this undertaking as a delicate balance between overlapping worldviews that challenges their ability to maintain their own sense of professional identities and practices as anthropologists.
Anthropologists serve as interlocutors of diverse cultural paradigms, interrogating, recontextualizing, and ultimately enmeshing them in a “rigorous formulation” to close the gaps in divergent models and language practices between business and anthropology. It is unfortunate, then, that theory and analysis is rarely ever given its due credit in business domains.
In the context of competitive markets and profit-driven motives, tracking progress and striving for efficiency makes sense as an imperative of all businesses. Within the business community, a practitioner’s ability to work within the standardized time constraints common across all business domains is a signifier of that practitioner’s experience and expertise – or lack thereof.
New strategies and trends in business and design that derive from anthropological origins are represented as efforts to empathize with users and consumers by walking in their shoes. However, researchers that have been educated in a four-field anthropology program have developed habits of thought for analyzing what is generally accepted or understood and expand or reframe social and cultural knowledge through theoretical and conceptual frameworks.