The consequences of de-skilling ethnographic research methods and the enduring value of anthropology for business

New strategies and trends in business and design that derive from anthropological origins are represented as efforts to empathize with users and consumers by walking in their shoes. However, researchers that have been educated in a four-field anthropology program have developed habits of thought for analyzing what is generally accepted or understood and expand or reframe social and cultural knowledge through theoretical and conceptual frameworks.

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Learn Your Way Around Our New Site!

  How easily can you navigate NAPA’s new website? Under the Discover link above, you will find all the information

Welcome To NAPA

The National Association for the Practice of Anthropology is a membership organization for those who apply and practice anthropology in a range of contexts, whether as practitioners, academics, or students. NAPA was founded in 1983 to promote the interests of practicing anthropologists and further the practice of anthropology as a profession.


AnthroJob of the Week

AnthroJobs of the Week, 19 February 2019

Jobs in User Experience continue to be posted apace. Search using ‘anthropology‘ as the keyword, and four of the top six job listings involve some sort of usability research

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As the lone anthropologist at a small teaching university in West Baltimore, I have often sought collaborative opportunities with disciplinary colleagues at nearby institutions. Motivated by similar circumstances, University of Baltimore archaeologist Ronald Castanzo invited me to engage in a project on East Baltimore’s former Laurel Cemetery—a once popular burial site for Baltimore’s late nineteenth and early twentieth-century African American population, now the site of a well-known shopping center. Together, we designed the Laurel Cemetery Project as a public anthropology initiative with two components: (1) archaeological survey; and (2) ethnographic and historical research to explore the material, social, and symbolic contexts within which the cemetery operated.

AnthroTalks Podcast

RSS Latest Podcast Episodes
  • 3. Waiting in line
    Have you ever gotten in line and waited... not sure if you were in the right place? Not sure what is going on up front? Waiting. It's unremarkable. You don't give it much thought. Until you have to! We talked to lots of people who have to think about waiting. Here's what they said.
  • 2. Learning new stuff
    No two people learn new stuff the same way. Over the years, those with opportunity have followed a path set by society’s standard bearers. Others learn from those around them, in hands-on experiences and apprenticeships. This podcast takes a meditative stroll across several generations to think about how we learn new stuff. Can we chart […]
  • 1. Dressing the part
    We humans dress to "fit" in. Sometimes fitting in is a choice, other times it’s a matter of safety and security, and yet not fitting can also be deliberate. This podcast digs deep into how we make decisions about how to dress to suit different occasions.
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National Association for the Practice of Anthropology (NAPA)
National Association for the Practice of Anthropology (NAPA)
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Why do you love #anthropology?

Read here how some anthropologists answered this question on the American Anthropological Association blog.