Dr. Melissa Vogel is a Professor and Director of the Business Anthropology Program at Clemson University. She is committed to taking anthropology out of the ivory tower, demonstrating its relevance to everyday life, and using it to improve cross-cultural understanding.

Business Needs Anthropology More Than Ever, But May Not Know It

Anthropologists are trained to find solutions to problems by approaching them holistically—from all sides—and through critical thinking, grounded in our theories and methods. Few disciplines prepare their practitioners so well to tackle the problems of the modern world by incorporating our broad knowledge of human evolution, history, biology, and behavior across the world’s cultures. Unfortunately, and to our discipline’s detriment, not enough people or businesses are informed of what anthropologists do and how we can help.

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