Amy Goldmacher, Ph.D. is a freelance anthropologist and user researcher. You can learn more about her at and

“Do You Do UX Research?”: Articulating User Experience Research and Its Value to Clients

As anthropologists, whether we are undergraduate students or are pursuing/have pursued masters or doctorate degrees, whether we work in industry or in academia, we have a lot in common with each other: we learn the history of our discipline, the methods and theories, and we all learn to do ethnographic research. We have a common language and shared understanding of terms. Beyond our disciplinary boundaries, however, language and terminology get less common and understanding is less shared.

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